I speak to a lot of owners of accounting practices each week and one thing that consistently stands out is the overall effectiveness of their websites ability to convert traffic into leads. Most Practice owners pay a lot of money for their websites, but in doing so tend to focus on everything but the crucial elements that help convert traffic into actual leads.

Last week I explained how to convert more of your websites visitors into leads by setting up retargeting and using video as a conversion tool. Well, since then I’ve had numerous messages asking for more detail on how to create the video, I thought I should write an article explaining how to do it…

A few months back, I posted a brief article on LinkedIn, focusing on high-level sales advice for accountants. Many people who read that article reached out and asked for a deeper dive into the actual sales process: what happens after that inbound lead comes in? So, here’s a look at the sales process I teach my clients. It’s one that creates a win-win for the accounting firm and the client—the key to a long-term, mutually beneficial relationship.

A few months back, I posted a brief article on LinkedIn, focusing on high-level sales advice for accountants. Many people who read that article reached out and asked for a deeper dive into the actual sales process: what happens after that inbound lead comes in? So, here’s a look at the sales process I teach my clients. It’s one that creates a win-win for the accounting firm and the client—the key to a long-term, mutually beneficial relationship.